Monthly Archives: February 2012

Rebekah Brooks and Horsegate: There but for the grace of God go I…

I have few things in common with Rebekah Brooks beyond the fact that we’re both women and both in the media (ish – it’s not like she’s gone into Engineering or anything since quitting the Day Job).   But now it … Continue reading

Posted in regional journalism | Leave a comment

Bild’s UGC success story

Reading Maria Purdy Young’s take on UGC (Citizen Journalism: Something for Nothing Won’t Last Long) recently I remembered Bild’s 2008 intiative to pebbledash basic digital cameras around it’s potential audience, to try and boost the photographic network.  According to Bild’s picture editor … Continue reading

Posted in engagement | Leave a comment

The problem with engagement? It involves other people

There have been several social media conferences recently where, from hashtag evidence, person after person stood up and urged listeners to “go where the conversation is”,  “be part of the conversation” and “if your brand isn’t engaging on Facebook, ask … Continue reading

Posted in audience, engagement, online tools, social media, Twitter | Leave a comment

Joining the Pinterest revolution

Image via Wikipedia WalesOnline has joined the Pinterest revolution – or leapt on the bandwagon depending on your point of view – and it’s early days (and invite-only) but the prospects for good social sharing and driving traffic through specific … Continue reading

Posted in social media | 2 Comments

Why (and how) news organisations should schedule tweets

Image: Wikipedia It’s not exactly a raging controversy, but there are decided opinions held on whether news organisations should schedule their tweets. It makes a huge difference when someone writes a tweet as opposed to a bot spitting out a link … Continue reading

Posted in engagement, Twitter | 3 Comments