My Interesting Reads (weekly)

Posted from Diigo. The rest of my favorite links are here.

Shifted focus – audience, content, platforms

The Daily Post is three weeks into a new  live breaking news blog – viewable in real time and fullscreen, here

(This is how it appears on the homepage,on the right hand side of the above screengrab)


It runs seven days a week, ticking away between 6.30am and 10pm Monday-Friday and with a little later start at the weekends (or earlier, depending on what’s been happening).
We keep the tone conversational but informative (and also, when appropriate, a bit informal – why not? Today’s shift handover update made me smile).

Anyway,TM’s digital publishing director David Higgerson has been involved from the get-go, and he’s been explaining the raison d’etre of ours and the MEN’s breaking news blog on Journalism.co.uk and Hold the Front Page – you can find the articles here and here.
In them he explains the hows and whys of how print and digital platforms can and should support each other. 

It’s shiny, but the liveblog is actually higher-profile piece of a much bigger jigsaw in our newsroom, with the aim of moving from 

Platform->Content->Audience 

to 

Audience->Content->Platforms

A couple of years ago I blogged that producing a newspaper by using a flatplan as a guide to the contents was not the best way to do things. 
Now the editorial team has had to put its money where my mouth is, as we experiment with print and digital production ideas based around that. We still have to use a flatplan but it’s far less in evidence than was previously the case.
Live news is reported live; I’ve always believed our best chance to sell newspapers is to use our sites and networks to actually tell potential readers what’s going on rather than produce it, magician-like, and hope that they’ll a) see the newspaper and b) care enough about the headline/free pasty offer to buy it

Visibility matters. Take this blog post – it will get auto-tweeted by my Dlvr.it service at some point, I’m not sure when, and lost as the Twitter river flows on. A tiny slice of people will see the link, an even tinier slice click on it (and thank you, reader, for doing that. You are lovely.)
If I were to keep retweeting that tweet, I’d have a bigger audience but no guarantee of a more interested audience – I probably just annoy those seeing the same content being pimped for the third time.

But by telling people the progress of something , you make it more compelling. Flowing information onto our digital platforms, and repositioning ourselves to be a part of people’s day earlier, gives us a better chance of reflecting their interests in our print pages. 
So the liveblog is important – it tells people what’s happening, it gives the team staffing it their own identities, and it allows conversations. But it’s also an enabler to us changing the way we think, and way the work.

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My Interesting Reads (weekly)

Posted from Diigo. The rest of my favorite links are here.

Storified: The Future of News Media in Wales debate

I would have liked to attend the Future of News Media in Wales debate at Cardiff JOMEC on Monday night – it sounded fascinating.
Luckily, I discovered it was underway on Twitter and with assistance of some excellent tweeters at the scene (a big thank you to everyone who helped those of us not attending follow the event by posting such great updates) I was able to see how the debate unfolded.
This was the purpose of the night: 

Newspapers are closing and there is uncertainty about the future of news provision on radio and TV.  Can new media, citizen journalism and the promise of local television fill the gap?  And is the news business in terminal decline in Wales, or are we simply seeing an adjustment to technological change and new consumer demands?

The speakers were: 

  • Phil Henfrey – Head of News and Programmes, ITV Wales
  • Alan Edmunds – Editor in Chief, Media Wales (and, in the interests of disclosure, my former boss) 
  • Mark O’Callaghan – Head of News and Current Affairs, BBC Wales

And, because it was so interesting and relevant, I’ve Storified it here too (it has a few seconds load time…) 

[View the story “The Future of News Media in Wales ” on Storify]

The Future of News Media in Wales

Curated tweets and links from the #rtswalesnews debate at Cardiff University Journalism School, as collated on Storify

Storified by Alison Gow · Mon, Oct 01 2012 13:16:17

The debate: “Newspapers are closing and there is uncertainty about the future of news provision on radio and TV.  Can new media, citizen journalism and the promise of local television fill the gap? And is the news business in terminal decline in Wales, or are we simply seeing an adjustment to technological change and new consumer demands?” 
The Future of News Media in Wales | Royal Television SocietyNewspapers are closing and there is uncertainty about the future of news provision on radio and TV. Can new media, citizen journalism a…
What’s the future of news provision in and for Wales? Debate now at Cdf School of Journalism #rtswalesnewsMike Talbot

Tweets on the future of print media 

Is there really increasing appetite for Welsh news?why are papers closing? #rtswalesnewsTim Hartley
#rtswalesnews Alun Edmunds – let’s talk about growing the audience by meeting audience demands and needs.Emma Gilliam
@jamestewart – Trinity Mirror didn’t invest in reporting staff on the ground and that led to decline of titles #rtswalesnewsTony O’Shaughnessy
#rtswalesnews Alun Edmunds responds to @jamestewart criticising lack of reporters on local press saying titles must make profit to surviveRichard Sambrook

The panel’s thoughts on convergence 

Convergence a brilliant opportunity for journalists says Alan Edmunds EiC Western Mail #rtswalesnewsRichard Sambrook
Has Media Wales truly embraced online? Has the BBC crowded everyone else out? #rtswalesnewsTim Hartley
Is online news’s salvation? Are papers and tv dead? Surely not for some time yet #rtswalesnewsTim Hartley

… and meeting audience need 

Content needs to be relevant. Discovery and share is vital to building social networks through news. – @philiphenfrey #rtswalesnewsEmma Gilliam
#rtswalesnews Alun Edmunds – let’s talk about growing the audience by meeting audience demands and needs.Emma Gilliam
BBC 606 phone-in is citizen journalism, isn’t it? – asks/states Alan Edmunds EiC Media Wales #rtswalesnewsEmma Gilliam
Phil Henfry itv Wales says technology means he has more reporters and local content than ever – albeit citjos not staff #rtswalesnewsRichard Sambrook
#rtswalesnews Demand for reporting from mags courts is down says Editor in Chef, Western MailTony O’Shaughnessy
…news is consumer driven and journalists have to adapt to how the public want to receive their news #rtswalesnewsCardiff Broadcast

Arrival of local TV

Nicola HT tells #rtswalesnews local tv may not be the answer. Is it sustainable? Trust is all says EdmundsTim Hartley
Big challenge for new local TV stations will be content – Alan Edmunds #rtswalesnewsMike Talbot
Local TV’s arrival in marketplace hugely welcome says Phil Henfrey From ITV Wales #rtswalesnewsTony O’Shaughnessy
Local TV might grow interest in current affairs and news – a positive halo effect for existing broadcasters @philiphenfrey #rtswalesnewsMike Talbot
Internet-connected TVs will put more emphasis on importance of trust and brand – @philiphenfrey #rtswalesnewsMike Talbot
#rtswalesnews @philiphenfrey excited by prospect of TV becoming mobile and socialRichard Sambrook

Show me the money…

#rtswalesnews local tv can mean new and different kinds of content says panel – but who pays ?Richard Sambrook
But who’s going to get paid for journalism? Question to panel #rtswalesnewsMike Talbot
Exciting opportunities to develop paid-for local papers for iPsd/tablets – Alan Edmunds, W Mail #rtswalesnewsMike Talbot
Reality: Models must be profitable, Alan Edmunds EiC Media Wales #rtswalesnewsElin James Jones
The prospect of news on tablet is a very exciting opportunity. Not convinced by pay wall – Alun Edmunds #rtswalesnewsEmma Gilliam
Ask why people follow you on Twitter. If people want your content, there will be business models @philiphenfrey #rtswalesnewsMike Talbot

The panel’s views on qualities for aspiring journalists…

1. Stamina 
#rtswalesnews mark o’c echoes my frequent advice: success I journalism depends on stamina and curiosityRichard Sambrook
#rtswalesnews Keep going. Good advice for future journalistsEmma Flanagan
2. Visibility 
Think – What will get you noticed? @philiphenfrey #rtswalesnewsMike Talbot
#rtswalesnews P Henfrey: @CardiffJomec students need to work out what their purpose is to their followers.Kelsey Redmore
3. Skills 
Journalists of future must be up for constant change & able to do “pretty much everything” to a high standard @philiphenfrey #rtswalesnewsMike Talbot
#rtswalesnews BBCs Mark O’Callaghan says core skills, hinterland and curiosity are keyRichard Sambrook
Among the concerns expressed during the debate… 
Is there really increasing appetite for Welsh news?why are papers closing? #rtswalesnewsTim Hartley
Concern at lack of plurality and Cardiff centricity expressed at #rtswalesnewsTim Hartley
Heads of news at BBC Wales and ITV Wales far too nice about each other’s teatime news programmes when asked to find flaws #rtswalesnewsHuw Thomas
“@tonyonthephone: #rtswalesnews Demand for reporting from mags courts is down says Editor in Chef, Western Mail”>Surely still important?Greg Lewis
#rtswalesnews model may be brokenHywel Wiliam
But… there is cause for optimism too 
There will be jobs for @CardiffJomec students says Alun Edmunds. #rtswalesnewsEmma Gilliam
Absolutely crucial that ITV Wales remains as strong competition to BBC – Alan Edmunds #rtswalesnewsMike Talbot
.@philiphenfrey also made great comments re people turning to brands they TRUST for news in an internet world. #rtswalesnewsEllen Coyne