However, any social media wrangler in a newsroom knows a site has to be proven earn its keep before more than tentative attention is invested. And how do you even start to overcome this chicken/egg scenario? It’s a Google+ sized problem for most of us.
Articles will now have more information – including the headline, author, story description and link – right on the pin. So when you find articles about things you’re passionate about… they’re easier to save and organise.
5. Pinterest users may not realise it, but they are a content farmer’s dream. People will use the search facility to look for ‘cute puppy’ ‘lose weight fast’ ‘10 amazing [whatever] facts’. It’s like e-How, but actually not annoying.
7. Category boards search is your friend. If the audience isn’t using search, they go straight to the categories list.
Today, I reflected on just how much, and how quickly, in the general scheme of things. The Daily Post notched up its 50,000th edition today, and we made quite a big deal of the fact.
There was a front and back wrap, comprising a montage of historic front pages, and an 8-page pullout of which my favourite contribution was by Head of Production, Neil Avery, charting a day in the life of the Post.
I like it because it sets out in increments of time just how the daily life of our newsroom has changed, in a fairly short time; the Post has shifted from a print identity with a companion website to a multi-platform publication which operates in real time as much as possible.
Ignoring the computers and production systems for a moment, if an early 20th Century Daily Post editor had access to a time machine, and zapped himself forward to today he would still recognise he was in a newsroom.
And he would still recognise the general set up and operation of part of that newsroom – discussions around story angles, photos, and headlines pretty much follow the same patterns, after all.
But how much else would be alien? Pages being whizzed remotely to a printing press, the night editor’s final task of his shift – exporting of xml to create the tablet app, live tweeting, live blog interviews, photos being pinged to the head of images via Dropbox from reporters’ phones… these are just a tiny fraction of the changes you see in our newsroom today. But the Post is just my example, because I work here and see it – it’s not unique. Such changes are happening everywhere in local newsrooms, and I’d imagine the timespan and accelerated shift is similar.
And yet, if you consider the lifespan of the average UK regional daily newspaper as a clock, these are changes that have happened in just a few minutes. For years there was the status quo for titles and their staff and now, suddenly, there has been this snap and a new phase begins. One in which audience is far more at the heart of what we do, I’d suggest.
Anyway, of all the lovely tweets we received today (and I’ve storified many of them because they show how important local journalism is to many people) this one made me particularly happy:
Happy birthday, Daily Post. I am so proud to be a tiny piece of your history.
It also came up as part of one of the course modules, and it’s quite challenging to find yourself having to think back over a fairly long career and answer questions such as:
Who was your mentor?
Did you seek unofficial mentors if you weren’t allocated one?
Does your company have a mentor programme?
Are you a mentor?
If so, how does your role work?
I had one email off him and then he left the business. End of story.
So much for my official mentor experience. I’ve always sought out my own role models anyway, and there have been plenty of editors and deputies who have helped me (or hauled me) up the slippery rungs of management.
However, there have been times in my career path when I really would have appreciated a female executive – role model, mentor, whatever – to discuss things with, and you know what? There wasn’t one.
I don’t mean there wasn’t one I could talk to, I mean there was no one in a senior management role who could help a young female journo new to management with some friendly encouragement.
I finally worked with my first female assistant editor when I joined the South Wales Argus, and met the first female newspaper editor of my career when I joined the Liverpool Echo, where we shared an office with the Liverpool Daily Post, then edited by Jane Wolstenholme (now a successful author).
I’ve worked with plenty of female newsdesk peers who I could throw ideas around with, but senior editorial management was a female desert for a sizable chunk of my career.
I was reminded of this when someone included my @-name in a tweet to the Reuters ‘Women and Journalism study’ as a female editor, although actually, this study is about the national newspapers.
Anyway, reading a summary of the study I see the question is raised about the high numbers of aspiring female journalists: “There are all these women coming in – but where do they go?”
Press Gazette notes:
Franks found that where women have built successful careers in journalism, it tends to be in the lifestyle areas. Meanwhile, politics, news, comment and opinion remain largely the preserve of men.
“I was surprised by the segregation by genre and subject matter,” Franks said. “All the old stereotypes hold on just as much as they ever did. You think these things are breaking down but this is not the case. It is altogether pretty shocking.”
Women are, however, relatively more prominent in business and finance reporting. Another area where female journalists have found a voice is in war and conflict reporting.
So, obviously, women in journalism is a subject that is relevant to mah interests, as they say, and so I went back to my Diigo bookmarks to see what else I’d squirrelled away.,
There’s this, on the number of women newsroom leaders in college publications, and this, from the American Journalism Review, entitled Do Women Lead Differently? which is a response (about a response) to an interview with NYT executive editor Jill Abramson, who said gender had nothing to do with how a paper was edited.
“The idea that women journalists bring a different taste in stories or sensibility isn’t true. I think everybody here recognizes and loves a good story.”
“I think it’s true we’re all identical in loving a good story, but not all editors will define a good story identically… Do I think gender plays a role in that case? I suspect at times it does. Being a woman gives you access to some experiences in life that men don’t have, just as the reverse is true.”
FWIW I’m in the Abramson camp: People edit differently; you’re influenced by life experiences. Also, I’m definitely NOT the sort of editor who hugs, as cited in AJR. I would be greatly discombobulated to see an editor hug a journo, unless it was at a pub, at said journo’s leaving bash, and alcohol was heavily involved.
Up to, say, department head level, there are many women managers. But it does thin out as you get past that layer of strata, and it’s not a simple case of subscribing it to their leaving for family reasons, as HBR’s Sarah Green writes in her article on the subject:
…it’s not exactly that there’s a glass ceiling (or a glass cliff, or a maternal wall): the days of blatant discrimination are (mostly) behind us. Today, it’s more like a glass obstacle course of a hundred hard-to-see hurdles.
On the subject of HBR, I’d also recommend the linkfest of research that is Tell Me Something I Don’t Know About Women in the Workplace.
I hadn’t thought of the obstacle course comparison before and from a ‘women as editors’ point of view, I would have said the regionals doing much better than the nationals until recently. From announcements on industry websites, it does seem as though a number of women who edited dailies titles have moved on to other things.
I know several female executive or deputy editors and news editors, and a few editors of websites or weekly newspapers.
I believe the rapid growth of digital in our newsrooms has enabled many women journalists – I’d put myself among them – to advance their careers in directions that simply didn’t exist seven years ago.
But I also know that the only Society of Editors conference I ever attended (2010) was particularly memorable – from my point of view, at least – because out of of all the editors and senior editorial types (by which I mean actually producing publications) put up to speak or participate in panel debates, only one was a woman, and she subsequently left the industry. So is this an issue or am I over-thinking it? Are women really not making it to the tops of the mainstream press tree in the numbers they should be? This post has some of my thoughts on the matter – I’d love to hear yours.
* Loise and Clarke illustration by Webcomicfan
Jill Abramson, New York Times’ First Woman Executive Editor : The New Yorker (policyabcs.wordpress.com)
Guardian study finds just 22.6% of journalists are female (blogs.journalism.co.uk)
10 worst stereotypes about powerful women (msnbc.msn.com)
Anonymous personal recollections of sexism in the media (thefword.org.uk)