This week, I’ve been reading… (weekly)

  • Interestingness ” Right now, many newsrooms are stupid about the way they publish. They’re tied to a legacy model, which means that some of the most impactful journalism will be published online on Saturday afternoon, to go into print on Sunday. You could not pick a time when your audience is less engaged. It will sit on the homepage, and then sit overnight, and then on Sunday a home page editor will decide it’s been there too long or decide to freshen the page, and move it lower. I feel strongly, and now there is a growing consensus, that we should make decisions like that based upon data. Who will the audience be for a particular piece of content? Who are they? What do they read? That will lead to a very different approach to being a publishing enterprise.”

    tags: journalism tow data

  • Man, I *really* love this method of delivering a suspense story. I’m looking at how other media are using Snapchat and WhatsApp for audience engagement and it’s interesting but not Quite There (in my view), but as a medium for fiction, the design of this is very clever.

    tags: whatsapp audience network storytelling

  • Interesting, and the conclusion is that the people within networks – however small – are more useful than the framework of that network. I can see the logic in the theory; however, I’m not sure I subscribe 100% to it. “Longform startup The Big Roundtable (BRT) recently commissioned three college students to put its assumptions about social sharing to the test. The challenge? Taking one story, one month and whatever techniques they could think of (legal, of course), the three undergraduates were tasked with the challenge of racking up the most unique page views.”

    tags: social media network audience

  • No new Twitter hacks here, but 4 solid tips to get the best out of lists – I find the the ‘subscribe & steal’ one very useful

    tags: twitter lists

  • tags: metrics analytics chartbeat

  • The pros of using analytics as a journalist – I really agree with the points raised here.

    tags: metrics analytics

  • Surprisingly hard news is leading the way on Upworthy’s poll – not sure if this is the equivalent of people saying they read the Guardian when the actually get all their news from the Daily Mail sidebar of shame but still interesting

    tags: upworthy news

  • Yes, Facebook reach is decreasing, no that’s not the end of news organisations’ effectiveness on the site. Interesting content gets shared; it’s the blah stuff that we shouldn’t bother posting that won’t get reach. Maybe it’s social media natural selection… “It’s worth noting the lack in organic reach shouldn’t mean marketers should cease creating non ad-funded Facebook content altogether. Some 25 million people in the UK visited Facebook every day in December 2013, the most recently available country-specific figures. Brands need to be where their audiences are and Facebook takes up a big chunk of their audiences’ lives.  As a case in point: earlier this week, EE suffered a network outage that meant many of its customers had no access to its services for a number of hours. EE’s posts about the outage were shared and commented on thousands and hundreds of times respectively, despite the fact it didn’t pay to promote them, because customers expected up-to-date information to be readily available on its Facebook page. And it’s worth mentioning that actual marketing content from brands does show up in the News Feed, but just like word of mouth in any other form, it is only the exceptional marketing that creates a buzz.”

    tags: facebook organic reach likes marketing

  • The disrupted TV viewing model; interesting post and some excellent insights in the comments too.

    tags: disruption television

  • “Editor Stephen Stray said: “We really want to be at the heart of the community and our reporting team will now be out and about much more – getting to events and reporting on your stories.” “We are delighted to be holding regular ‘reporter surgeries’ at the Embassy and would like to thank them for allowing us space in there to meet readers.” However East Lindsey District councillor Steve O’Dare said the office’s closure would be “bad news for Skegness.” He said:  “It’s understandable but I think it’s going to be detrimental to Skegness. A lot of people like to pop into the office.””

    tags: journalism future+of+news mobile+journalism

    • Another JP title to become officeless paper





      The Skegness Standard has become the latest Johnston Press title to embrace

Posted from Diigo. The rest of my favorite links are here.

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