I said yes – what an opportunity to hear industry leaders from around the world talk about things I passionately want to learn as much as I can about! – and then I entered into a state of terror at the idea of public speaking at such an event. This terror has not left me yet…
Anyway, ahead of the event WAN-IFRA’s Jessica Sparks asked me for my thoughts, as a regional journalist, on innovation, newsroom blockers and how the industry should continue to adapt and evolve.
Here’s a sample of her (very tough!) questions, and my response; her article in full is here.
You’re speaking at the upcoming Newsroom Summit on strategies to prevent newsroom cultures blocking change. What’s the biggest barrier you have personally faced working in this space?
Inertia has been a terrible thing for the news industry – for decades nothing changed, and then everything changed, including the amount of revenue flowing into our businesses, and we just weren’t equipped to deal with it on an economic, cultural or and operational basis.
[Online] was regarded at best as a luxury, and at worst as helping hasten the demise of historic news brands. I think the biggest blocker was probably the ‘them and us’ mentality that existed between digital and print teams, because it fostered the idea that the newsroom Nerd Herd ‘did digital’ while everyone else did the heavy lifting. It wasn’t uncommon to find a journalist refusing to file breaking news stories for online because they felt it would damage the newspaper.
We’ve travelled a long way in a relatively short time, but we can never stop striving to do more – otherwise we will simply end up repeating the mistakes we made in the late 20th century all over again.
The theme of the conference centres on: “See how successful editors are syncing their newsrooms to the digital world. Over one and a half days, we will hear how people and processes are being managed to ensure growth in audience, engagement and loyalty”; my contribution will be on the important role of leadership within that changing world.