Interesting reads (weekly)

  • “top brands’ Facebook and Twitter posts only reach around 2% of their fans and followers, and less than 0.1% of fans and followers actually interact with each post on average. What’s more, Facebook announced last week that another tweak to its news feed algorithm will soon make it even less likely brands’ unpaid posts will actually be seen by users.”

    tags: brands facebook Twitter audience

  • “Almost every time I’ve talked to a reporter has gone this way: they had already decided the narrative beforehand. I’m never being asked for information — I’m being used for quotes to back up their predetermined story, regardless of whether it’s true. (Consider this when you read the news.) Misquotes usually aren’t mistakes — they’re edited, consciously or not, to say what the reporter needs them to say.”

    tags: comments podcasts engagement transparency

Posted from Diigo. The rest of my favorite links are here.

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About Alison Gow

I'm a journalist, particularly interested in story-telling, networks and digital innovation.
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