A Teenager’s View on Social Media — Backchannel — Medium
“While it hasn’t reached the popularity of the other networks, Yik Yak is a powerful contender that people actually use. Often I see people post about the fight for anonymity with other applications such as Secret. I can tell you that I do not know a single person in my network who uses that application. People reference Yaks all the time with each other or send screenshots, I have yet to ever hear of a hot post on Secret that everyone’s talking about.”
Inside the NY Times’ audience development strategy – Digiday
“At other news organizations, SEO has taken a back seat as readers increasingly come to the news from social media networks; some outlets optimize completely for social sharing. Search remains an important traffic source for the Times, though, although MacCallum felt it had been neglected. To that end, she has designated 15 copy editors and Web producers as “SEO ambassadors” who understand how to use keywords for search to work with their peers.”
Why BuzzFeed Is Massively Underrated (and 9 Things Publishers and Brands Should Learn From It) | The Content Strategist, by Contently
“BuzzFeed is easy to bash; a fast-rising rocket ship is a visible target. And they do produce some pretty silly content. But when you discuss the future of journalism, BuzzFeed always seems to show up at that intersection between crazy and smart where genius so often lies. What’s actually crazy is seeing most everyone try to copy BuzzFeed’s voice and play catchup to its trendy listicle format at one point or another—from old media, including the Times, to new media like Digiday, to opportunistic startups like Playbuzz.”
VG chief technology and product officer: The need for product management in media
This leads me to think and manage the product differently to the way my new colleagues in media approach it. Here, most managers are primarily concerned with managing the content, and only the content, as the content is considered to be the product. They have left little or no concern to the way it’s consumed or distributed or how it fosters engagement and co-creation.
Now these worlds converge. Product managers have to become great content managers; and content managers have to become better product managers. In order to do so, we first have to be aware of the traditional disconnects – so that we can understand each other before joining forces.
Posted from Diigo. The rest of my favorite links are here.