Up the Boro! Tapping into the fans’ mood on Twitter

This is my new favourite thing, courtesy of the @GazetteBoro team in Middlesbrough (disclosure: yep, they’re part of Trinity Mirror Regionals, like me).

The gif (you might need to click to activate) is a simple, neat idea, and really summed up the how fans feel about being up in the rarified atmosphere of the top of the table.

Lots of great engagement too. Just goes to show, you don’t need to break the internet to be awesome sometimes.