So, Meerkat, eh?
It was, by all accounts, the darling of SXSW and digital acres have been given over to assessing its worth (and here I am, adding to them). Search Twitter at any given time and it’s everywhere, being [LIVE NOW]…
I downloaded it a few weeks ago when it still had access to Twitter’s social graph, which meant that as people I followed also joined there was an onslaught of notifications.
When I tested it in the BelfastLive newsroom, and later discovered my timeline was subsequently full of me @-ing myself, which was a puzzle until I realised it was a kind of reverse-publishing of my Meerkat conversations, back onto Twitter. This tweet-conversation feature did cause some controversy and at one point was switched off by Twitter, although it’s been reinstated.
I like the idea of another live streaming app (I liked the late, lamented Qik although I’ve always returned to Bambuser) but I just don’t know that I’m that sold on the idea of ephemeral livestreaming for news organisations, as unless you save the Meerkat video to your phone, it’s gone.
Your livestream has a mayfly-like existence, no matter how large your audience for the stream was, if you forget to save it down. In the heat of breaking news moments, I like to know my livestream is already safely stored, with an option to download or embed, on a site somewhere.
Of course, ephemeral conversations can offer wonderful opportunities for journalists (hello, Snapchat!) but I also think newsrooms should attempt to put down permanent markers of their work, because a) certain events that merit live streaming need to last, and b) with permanency comes authenticity and the opportunity for checks and verification. It’s harder to challenge inaccuracy if there’s no permanency, both in terms of the journalist and audience. It’s definitely easier for People With Agendas to call out journalists for errors if there’s that piece of work’s lasting testimony is this: So, yeah. Meerkat. It’s fun, it’s insanely popular, and it has a social cache right now that means most of us working in digital journalism are interested in trying it for new things. But, as with a lot of The Shiny (and, yes, I am guilty of loving The Shiny) it should also come with a caveat: When you’re planning to go live, don’t just think about trends, think about what is fit for purpose in the long term as well.