I have a problem with Failing Fast.
It’s a phrase that crops up in discussions around newsroom evolution, and in presentations at journalism conferences, and I have to wonder, did whoever first coined the phrase (in a non-Product context, at least,) really believe a failing quickly and moving on to the next thing a good thing?
I guess it’s because it seems as though the underlying message is intended to be “we’re not attaching fault, we’re not blaming… we just need to experiment without repercussions, and Foster a Culture of Innovation (™️) ”.
I’m going to say that the underlying message of fail fast is hugely negative: It offers implied permission to a) fail; and b) make terminal and potentially hasty decisions quickly.
When you’re building an innovative new newsroom culture, don’t talk about failure. Don’t hang the idea of something not working around the neck of your shiny new idea pony, as you prepare to canter out into the arena.
It’s fatalistic and happy clappy all in one package – “it might not work but that’s ok! We tried”. Fuck off did you try; you gave yourself a get out clause.
One of the words I’ve found myself saying more often in relation to projects and ideas we test out is stickability.<<
e journalist/newsroom testing the innovation needs stickability in that a lack of immediate success is not judged as indifference or hostility from an audience, project sponsors need bravery to hold their nerve when returns – especially returns of audience or growth – aren’t as expected, projects need investment of people, money – and time.
Time, as the phrase goes, takes time. And newsrooms – or boardrooms, perhaps – don't always devote enough time to letting ideas and innovations find their feet.
You might hurry an idea into creation but you shouldn’t hasten it out of the door like an annoying relative, just because it hasn’t performed as you wish.<<
ve given my share of projects a midnight burial (no mourners, a hasty shovelling of earth, no flowers by request) but I know – because hindsight is a wonderful thing – that some of them should have been given more time to settle.
Instead of talking about failing fast, let’s plan to learn and adapt. If we fail slow we give things time to bed in, and from there we can iterate, learn, adapt, change. That's a more healthy space to introduce your culture of innovation.<<