Category Archives: audience

#ONALondon session: Reaching Unexpected Audiences With New Platforms

  Erica Berger, who is founder of Catchpool and Co-Founder of Mileage Media, kicked off her session with some impressive facts: 30 mins a day spent per day for average users of Snapchat Instagram has 77% of audience outside the USA … Continue reading

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#ONALondon Session: Crowdsourcing as the ultimate strategic engagement

Panel: Mimi Onuoha, Research Fellow, Data & Society, Tow Society for Digital Journalism, Katerina Stravroula, freelance journalist and radio producer based in Athen and Tobias Dorfer MO: Co-author of Tow report on the subject and before you read any further, you … Continue reading

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Audience engagement and newsroom attitudes

Several years ago, when the words ‘content is king’ was everywhere, I remember Joanna Geary observing  ‘collaboration is queen’. I loved that. I’ve been thinking about Jo’s twist on King Content because the phrase ‘audience engagement’ is so prevalent right … Continue reading

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Instant Articles for regional news

Here’s something that put a smile on my face today (no, not the drink drive mum) – it’s a Manchester Evening News Instant Article on Facebook. The MEN and WalesOnline are the two Trinity Mirror regional sites signed up for the … Continue reading

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Dealing with witnesses: Why the Eyewitness Media Hub’s guidelines are so important for journalism

A while ago I was asked to join a group of journalists assembled with the aim of providing some input into Eyewitness Media Hub’s principles for journalists working with UGC* – user generated content (or ‘other people’s words and images’, as … Continue reading

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#formatDEN: Audiences, realities and goats in hats

  Recurring themes in journalism conferences I’ve been following (and sometimes attended) this year are: Try innovating, not imitating (aka don’t be Buzzfeed-lite) Everyone is a reporter, so be a curator and editor Don’t be scared of failing Get developers … Continue reading

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The beige world of clickbait journalism

View image | Things I worry about: Why the airport tax charged by cabs from Belfast City Airport fluctuates by £1 for no apparent reason Is Rick from The Walking Dead aware of how awful his beard is? In the rise … Continue reading

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A short guide to longform

View image | It sounds like one of the speakers to hear this year was Aron Philhofer at #hhldn this week, when he levelled some zingers at mainstream media for complacency about their future. I wasn’t there, but Richard … Continue reading

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I need to think less about Audience, more about People

I managed to make it to the Digital Editors Network meet-up on Thursday – #visualDEN if you search for it on Twitter – and came away with head and notebook stuffed full of ideas. The theme, as the hashtag suggests, … Continue reading

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Open season on audience stalking

Photo by Trojan_Llama The quote below is taken from an interesting post on It’s All Journalism today, that raised the question of why news media push content to social sites and engage users there, rather than on their own sites.  … Continue reading

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